Trekking across the city to find the best sourdough bread is time consuming but supporting local small business is important. Mercato helps communities solve this through discovery of the best neighborhood treats and delivers to your doorstep.View website
Mercato launched their hyper local, gourmet grocery delivery service in NYC and wanted to ramp up
customer acquisition with compelling video content featuring the best bakeries, butchers and
pasta makers in the city.
The goal was to tell stories that help consumers understand why it’s better to buy from their local grocer down the street and make clear the convenience of Mercato for online ordering and delivery. The videos were used in social media campaigns (short form) and blog posts (long form).